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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Bonus Article: An Interview with Andris Zoltners

Harvard Business Review



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Harvard Business School
01 June 2017
If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to:

    * Understand your customer’s buying center
    * Integrate your sales and marketing operations
    * Assess your business cycle and its impact on your sales force
    * Transition away from solution sales
    * Leverage the power of micromarkets
    * Introduce tiebreaker selling and consensus selling
    * Motivate your sales force properly
By:   Harvard Business Review
Imprint:   Harvard Business School
Country of Publication:   United States
Dimensions:   Height: 209mm,  Width: 139mm,  Spine: 15mm
Weight:   204g
ISBN:   9781633693272
ISBN 10:   1633693279
Series:   HBR's 10 Must Reads
Publication Date:   01 June 2017
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.Author social media/website info:, @HarvardBiz

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