Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Name: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Price: 471.73 AUD
Availability: OutOfStock
ISBN: 9781522502821

Ayantunji Gbadamosi

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Hardback

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English

Information Science Reference
31 May 2016

Consumerism; Development economics; Business strategy; Market research

Series: Advances in Marketing, Customer Relationship Management, and E-Services

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Edited by: Ayantunji Gbadamosi
Imprint: Information Science Reference
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 33mm
Weight: 1.800kg
ISBN: 9781522502821
ISBN 10: 1522502823
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Pages: 477
Publication Date: 31 May 2016
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Ayantunji Gbadamosi, University of East London, United Kingdom.