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WEconomy: You Can Find Meaning, Make A Living, and Change the World
— —
Craig Kielburger Holly Branson
WEconomy: You Can Find Meaning, Make A Living, and Change the World by Craig Kielburger at Abbey's Bookshop,

WEconomy: You Can Find Meaning, Make A Living, and Change the World

Craig Kielburger Holly Branson Marc Kielburger Sheryl Sandberg


9781119447795

Wiley


Business & Economics;
Business strategy;
Business ethics


Hardback

336 pages

$49.95
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Purpose and profit are powerful human motivators. Combined, this power can change the world.

WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.

Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission.

Get paid to change the world - who wouldn’t want to be the person doing that?

Uncover the methods of megastars like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard Branson, who make the world a better place through purposeful - and highly successful - business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities - with purpose.

With the tips inside this book, you, your business, or your charity can:

    Find a cause that drives you and your career goals to new heights
    Create a job that you love and be celebrated by your peers, boss, and industry
    Inspire brand fanatics to stay loyal to you, your company, and your cause
    Add a halo to your product, grow your geographic reach, innovate for "the next big thing", engage Boomers to Gen Z, and much more!

This is your blueprint for living by your personal values, achieving career success, and changing the world.

By:   Craig Kielburger, Holly Branson, Marc Kielburger, Sir Richard Branson
Foreword by:   Sheryl Sandberg
Imprint:   Wiley
Country of Publication:   United States
Dimensions:   Height: 234mm,  Width: 159mm,  Spine: 21mm
Weight:   674g
ISBN:   9781119447795
ISBN 10:   1119447798
Pages:   336
Publication Date:   February 2018
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

CRAIG KIELBURGER Craig is a New York Times bestselling author who has written twelve books. He co-founded WE Charity, lifting more than one million people from poverty. He is an MBA graduate with 15 honorary doctorates. His purpose is helping others discover their purpose. Craig lives in Toronto with his wife Leysa and son Hilson. DR. HOLLY BRANSON Holly, after achieving medical and physiology degrees from University College London and working as a doctor, joined the Virgin Group's Leadership team, dedicating her time to her passions: people, culture, and purpose. She is Chair of Virgin Unite, a founder and trustee of Big Change and Co-Chair of WE Day UK. Holly lives in London with her husband Freddie Andrewes and their twins Etta and Artie. MARC KIELBURGER Marc is a syndicated colum-nist read by millions. He co- founded ME to WE Social Enterprise, engaging millions of customers to drive social change. He is a Harvard and Oxford graduate, and Rhodes Scholar. He believes that purpose-driven business will change the world. Marc lives in Toronto with his wife Roxanne and daughters Lily-Rose and Violette. Authors donate 100% of royalties to charity. Contact authors at WEconomy@we.org


revealing and purposeful (Economia, April 2018) a collection of engaging case studies around the importance of embedding purpose at the core of business. (FTAdviser.com, April 2018)

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