Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit...

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Mengying Li Joe Kumar

Growth Data Analytics Playbook

The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit

Mengying Li, Joe Kumar, Yuzheng Sun

$70.95 $64.07

Hardback

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English

Statsig
18 November 2025

Research & development management; Sales & marketing; Automatic control engineering

A go-to guide for product and business growth.

While growth is key for survival in the tech world, training is minimal--sometimes even nonexistent--for leveraging data analytics. This book changes that.

In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You'll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.

By: Mengying Li, Joe Kumar, Yuzheng Sun
Imprint: Statsig
Dimensions: Height: 216mm, Width: 140mm, Spine: 18mm
Weight: 431g
ISBN: 9781544549835
ISBN 10: 1544549830
Pages: 254
Publication Date: 18 November 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Mengying Li is a data science and growth strategist who leads data strategy and drives Product-Led Growth (PLG) at Braintrust. She has held impactful data and growth roles at Notion, MotherDuck, Meta, and Microsoft, driving key initiatives to accelerate product and growth outcomes. Mengying advises early-stage startups as an angel investor and scout for Andreessen Horowitz (a16z), supporting founders on their growth journeys. Joe Kumar is a senior staff data engineer at Meta with over ten years of experience transforming complex data into strategic insights. He has authored comprehensive playbooks on product analytics, product-market fit, and growth analytics, driving impact across priority products. Joe shapes Meta's analytical landscape by scaling these playbooks through tooling, automation, and innovative data practices. Yuzheng Sun, PhD, is a staff data scientist at Statsig.com. He drives best practices in product growth and experimentation, drawing on experience from Tencent, Meta, and Amazon. With over 300,000 online followers and over 200 prominent podcast guests, Yuzheng stands out as a leading voice in data and growth.

Reviews for Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit

""The Growth Data Analytics Playbook distills years of product growth lessons into a crisp roadmap. It teaches data scientists to surface decisive signals, equips product managers to turn numbers into action, and gives founders a repeatable path to compounding product-market fit. This book can help you transform metrics into momentum."" --Vijaye Raji, Founder & CEO, Statsig.