Global Challenges and Uncertainty in Tourism and Hospitality, Volume II: Marketing Advancements and Value...

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Daisy Xuefeng Fan Leonidas Efthymiou

Global Challenges and Uncertainty in Tourism and Hospitality, Volume II

Marketing Advancements and Value Creation

Daisy Xuefeng Fan, Leonidas Efthymiou, Alkis Thrassou , Demetris Vrontis

$385.95 $308.92

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English

Palgrave Macmillan
02 September 2025

Business innovation; International business; Sales & marketing; Tourism industry; Hospitality industry

Series: Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty.

From crises such as pandemics, wars, and economic downturns to the sustainable dynamics of host-guest relationships and varied forms of tourism, the chapters in this volume analyze the complexities of value perception and customer choices, explore marketing strategies, and examine the role of technology in supporting tourism sustainability. Utilizing multiple empirical scientific methodologies and international literature analyses, the volume delves into entrepreneurial skills, evaluates hazards for physically impaired visitors, and builds practicable knowledge on marketing and value creation. It also contributes unique insights, fostering a holistic understanding of this dynamic industry.

This book is essential for researchers, scholars, and practitioners in tourism and hospitality, as well as policymakers and business leaders seeking to navigate the evolving landscape. It presents cross-disciplinary contributions that offer multi-perspective insights, combining diverse scientific fields to explore strategies that enhance competitiveness and resilience in global tourism and hospitality.

Edited by: Daisy Xuefeng Fan, Leonidas Efthymiou, Alkis Thrassou, Demetris Vrontis
Imprint: Palgrave Macmillan
Country of Publication: Switzerland
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783031924088
ISBN 10: 3031924088
Series: Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science
Pages: 309
Publication Date: 02 September 2025
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Daisy Xuefeng Fan is Professor in International Tourism and Management at the City University of Macau, China. Leonidas Efthymiou is Associate Professor at the University of Nicosia, Cyprus (EU). Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU). Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).