Bruno Sousa is Professor Coordenador of Marketing at Polytechnic Institute of Cávado and Ave and PhD in Marketing and Strategy by the University of Minho. He has published in the Journal of Enterprising Communities, Enlightening Tourism, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational and Change Management, World Review of Entrepreneurship, Management and Sustainable Development, Turismo y Responsabilidad Social, International Journal of Public Sector Performance Management, Revista Iberica de Sistemas e Tecnologias de Informacao, Smart Innovation, Systems and Technologies, among others.