Customer Insight in Tourism

Segments, Profiles and Personas

Adrian Lubowiecki-Vikuk, Izabela Michalska-Dudek

$398.95 $319.42

Hardback

Forthcoming
Pre-Order now

QTY:

English

Routledge
27 November 2025

Tourism industry; Hospitality industry

Series: Contemporary Geographies of Leisure, Tourism and Mobility

Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and man>agers can build more satisfying experiences adapted to the modern recipient of tourism services. This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.

Edited by: Adrian Lubowiecki-Vikuk, Izabela Michalska-Dudek
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781041069690
ISBN 10: 1041069693
Series: Contemporary Geographies of Leisure, Tourism and Mobility
Pages: 228
Publication Date: 27 November 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

1.Consumer Trends in the Mid-2020s – Implications for the Tourism Industry. 2.Transformative Experiences in Tourism and the Process of Tourists’ Transformation. 3.Perceived Authenticity and Consumer Responses in a Non-immersive Virtual Reality Visit at Cultural Heritage: The Case of Su Nuraxi. 4.Convergence or Divergence? The Impact of the Digital Ecosystem of Tourism on Tourist Behavior. 5.Personalization through Co-Creation: Segmenting Customers by Expectations and Willingness to Pay. 6.Challenges of Consumer-based Health Tourism Market Segmentation: Towards Tourists’ Emotions. 7.The Evolving Needs and Expectations of Leisure Tourists in Rural Areas. 8.Tourist Motivations and Sustainable Tourism Goals — A New Approach. 9.Health Without Borders: Needs and Motivations of Medical Tourists in the Context of Pull and Push Factors. 10.The Portrait of Family (with Children) Customers as the Most Loyal Buyers of Travel Agency Services. 11.Contribution of the Persona Tool to Customer Insight in Tourism – the Case of Gen Z, Y, X, and Baby Boomers Buyers of Package Holidays. 12.Women vs Men Tourists: New Trends in Gender Diversity Context. 13.Drive the Purchase Intentions of Generation X and Z Tourists Through Marketing Activities. 14.Ready for the Holidays: Differences by Age and Gender for People Without and With Disabilities. 15.Transformational Experiences of Adventure Tourists with Disabilities – A Polish Perspective. 16.Polish Gays and Lesbians’ Expectations of Tourism: Insights into Tourist Behavior. 17.Profiles of Wine Tourists: A Case Study of Poland and Spain. 18.Changes in Tourist Behavior in Times of Uncertainty: The Case of Senior Citizens from the Cross-border Region.

Adrian Lubowiecki-Vikuk is Associate Professor in the Institute of Management, SGH Warsaw School of Economics, Warsaw, Poland. Izabela Michalska-Dudek is Associate Professor in the Faculty of Management and Business, Wroclaw University of Economics and Business, Wroclaw, Poland.

Reviews for Customer Insight in Tourism: Segments, Profiles and Personas

""The book addresses several key issues that merit particular attention in the latter part of the first quarter of the 21st century. Firstly, it examines current trends in tourism. Secondly, it analyses the evolving nature of tourists. Thirdly, it considers the various facets of tourism. These three areas are of critical importance when it comes to planning and managing tourism in the coming years."" Carlos Costa, Full Professor, Department (School) of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, Portugal ""Tourists are not just consumers - they actively shape the tourism system. Understanding their distinct behaviours and motivations isn’t a luxury; it’s a necessity for any destination or business aiming to stay competitive. This book offers a well-structured and insightful look into those dynamics, raising points that deserve deeper discussion—both in academic circles and among practitioners."" Josip Mikulić, Full Professor, Faculty of Economics & Business, University of Zagreb, Croatia ""This edited volume offers timely insights into evolving tourist behaviors and experiences, particularly in relation to sustainability and digital transformation. The empirical depth and conceptual contributions make it a valuable resource for both scholars and practitioners."" Babak Taheri, Full Professor, Department of Hospitality, Hotel Management, & Tourism, Texas A&M University, USA