Get Fit for Digital Business: A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive...

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Rob Laurens

Get Fit for Digital Business

A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial...

Rob Laurens

$56.99

Hardback

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English

Routledge
21 February 2019

Business strategy; Research & development management; Sales & marketing

Is your organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers?

Get Fit for Digital Business will help you to assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings.

This is people-first business transformation for the real world; the way to build core strength, speed and agility throughout your organisation. Free from digital jargon and corporate gobbledegook, it’s a complete framework for leaders who don’t have time for an MBA in digital business – but who do want to get their teams in great shape to survive and thrive in a digital world. Get Fit for Digital Business will help you to create an enterprise that is not just more productive and profitable, but also happier and healthier – leaving you and your team feeling and performing better in every department.

By: Rob Laurens
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 428g
ISBN: 9781138616301
ISBN 10: 1138616303
Pages: 166
Publication Date: 21 February 2019
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Rob Laurens is a speaker, coach and consultant specialising in digital business. He has held frontline and board roles in several mid-market companies, set up and run a digital agency in London, and led digital transformation across 104 SMEs worldwide as eCommerce Director at a FTSE 100 company.