Ana Pinto Borges, High School Technology and Economics, Jaroslaw, Poland António Lopes Almeida, ISAG - European Business School, Portugal Elvira Vieira, Polytechnic Institute of Viana do Castelo, Portugal & UNIAG, Portugal & Research Group of ISAG, European Business School, Portugal Rui Rosa Dias, ISAG - European Business School, Portugal Paula Rodrigues, Lusíada University of Porto, Portugal