Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject, can now have - at their fingertips - the key articles and papers that have contributed to the philosophy of cloning business success. Many researches in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis. Franchising is a one-stop resource for a sound understanding of key theoretical issues; a sound understanding of empirical research, and knowledge of how to evaluate franchising as a viable model for business development. The articles are subdivided into four themes: a conceptual overview; franchising as an organizational form; survival and growth rates in franchising; and the franchise system ownership-redirection debate. Each theme and each article carries a separate introduction, co-authored by two widely respected names in entrepreneurship and franchising research: John Stanworth and Frank Hoy.
Edited by:
Frank Hoy,
John Stanworth
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 246mm,
Width: 174mm,
Spine: 14mm
Weight: 500g
ISBN: 9780415284196
ISBN 10: 0415284198
Pages: 272
Publication Date: 03 October 2002
Audience:
College/higher education
,
Professional and scholarly
,
Professional & Vocational
,
Primary
,
A / AS level
Format: Paperback
Publisher's Status: Active
Section 1: Franchising - A Conceptual Overview 1. Franchising as an Entrepreneurial Venture Form 2. Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy Section 2: Franchising As An Organisational Form 3. The Theory of the Firm and the Structure of the Franchise Contract 4. The Choice of Organizational Form: The Case of Franchising 5. Franchising: Firms, Markets and Intangible Assets 6. Power in a Channel of Distribution: Sources and Consequences Section 3: Survival and Growth Rates In Franchising 7. Franchising: Promises, Problems, Prospects 8. Survival Patterns Among Newcomers to Franchising 9. Franchising Growth and Franchisor Entry and Exit in the US Market: Myth and Reality 10. Towards a Model of Franchise System Development Section 4: The Ownership-Redirection Debate 11. Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains? 12. Competative Advantage Variation over the Life Cycle of a Franchise 13. What we know about Ownership Redirection in Franchising: A Meta-analysis
Professor Frank Hoy, Dean of Texas University (EP) Business School enjoys a national (US) and international reputation in the field of entrepreneurship and has a special interest in franchising. Professor John Stanworth, is at the University of Westminster is the Head of the International Franchise Research Centre (IFRC) in London and also Director-General of the Small Business Research Trust based at the Open University in Milton Keynes.
