Examining Modern Economic Anthropology

Bryan Christiansen, John D. Branch

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English

Business Science Reference
30 September 2025

Anthropology; Behavioural economics

Modern economic anthropology explores how diverse human societies produce, distribute, exchange, and consume resources, bridging the gap between cultural practices and economic behavior. Unlike traditional economics, economic anthropology emphasizes the role of culture, social relations, and historical context. This field provides a holistic view of economic systems that challenge broader economic models. Contemporary economic anthropologists also examine pressing global issues, like inequality, labor migration, and environmental sustainability, through an ethnographic lens, offering insights into how economic practices insert themselves into broader social and cultural frameworks. As globalization reshapes local economies and new forms of value emerge, modern economic anthropology remains a critical tool for understanding the complexities of human economic behavior. Examining Modern Economic Anthropology explores how economic activities are influenced by cultural values, social relationships, and historical contexts across different societies. It examines both traditional and modern systems of exchange, production, and consumption to understand the diversity and complexity of human economic behavior beyond market-based models. This book covers topics such as capitalism, political science, and sociology, and is a useful resource for economists, business owners, anthropologists, government officials, academicians, researchers, and political scientists.

Edited by: Bryan Christiansen, John D. Branch
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337312613
Pages: 304
Publication Date: 30 September 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Bryan Christiansen is an Adjunct Business Professor at Southern New Hampshire University and the Chief Executive Officer of the management consultancy, Soluvex, LLC in New Mexico, USA. He is currently Editor-in-Chief of the IGI Global Book Series, “Advances in Digital Crime, Forensics, and Cyber Terrorism” as well as “Advances in Psychology, Mental Health, and Behavioral Studies”. Christiansen is fluent in Chinese, Japanese, and Spanish, and is currently learning Russian. He has presented at several universities in other countries including Oxford University in the United Kingdom. He earned an MBA from Capella University and a BS in Marketing from the University of the State of New York. Christiansen’s extensive travels around the world since 1973 have enabled him to produce 50 Reference books on a variety of subjects ranging from cultural studies to organizational sociology. Over 70 percent of these publications have become Scopus- and/or Web of Science-indexed. Dr. John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M Ross School of Business at the University of Michigan's Main Campus in Ann Arbor, Michigan, USA. He also serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School’s weekend and evening MBA programs as well as the Director of Educational Outreach at the University’s William Davidson Institute. John also holds an appointment at the University’s Center for Russian, East European, & Eurasian Studies, and maintains a Research Fellowship at the William Davidson Institute. He holds a Bachelor of Engineering Science in Electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in Education from Washington University in Saint Louis (USA), a Doctor of Philosophy in Marketing from the University of Cambridge (England), a Doctor of Education from the University of Michigan (USA), and a Doctor of Professional Studies from Middlesex University (England).