If traditional sales tactics feel manipulative, outdated, or just plain ineffective-you're not imagining it. Today's buyers are savvy, skeptical, and overloaded with information. They don't want to be sold. They want to be understood.
Let Them Buy is a modern guide to selling with empathy, not pressure. Philip Vivier, a seasoned entrepreneur and sales leader, introduces a practical, people-first approach that replaces aggressive closing techniques with authentic connection. You'll learn how trust, timing, and emotional intelligence can open doors that scripts never will.
Whether you're a startup founder, a sales executive, or a rep in the trenches, this book will help you:
Build real rapport with today's decision-makers Stop chasing and start attracting the right customers Turn conversations into conversions-without the cringe Sell in a way that feels good for you and your buyer
Less pitch. More permission. Let them buy.
By:
Philip Vivier Imprint: Staten House Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 8mm
Weight: 213g ISBN:9798899656309 Pages: 114 Publication Date:11 June 2025 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active