Examining Modern Economic Anthropology

Bryan Christiansen, John D. Branch

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Hardback

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English

IGI Global
30 September 2025

Anthropology; Behavioural economics

Modern economic anthropology explores how diverse human societies produce, distribute, exchange, and consume resources, bridging the gap between cultural practices and economic behavior. Unlike traditional economics, economic anthropology emphasizes the role of culture, social relations, and historical context. This field provides a holistic view of economic systems that challenge broader economic models. Contemporary economic anthropologists also examine pressing global issues, like inequality, labor migration, and environmental sustainability, through an ethnographic lens, offering insights into how economic practices insert themselves into broader social and cultural frameworks. As globalization reshapes local economies and new forms of value emerge, modern economic anthropology remains a critical tool for understanding the complexities of human economic behavior. Examining Modern Economic Anthropology explores how economic activities are influenced by cultural values, social relationships, and historical contexts across different societies. It examines both traditional and modern systems of exchange, production, and consumption to understand the diversity and complexity of human economic behavior beyond market-based models. This book covers topics such as capitalism, political science, and sociology, and is a useful resource for economists, business owners, anthropologists, government officials, academicians, researchers, and political scientists.

Edited by: Bryan Christiansen, John D. Branch
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 19mm
Weight: 748g
ISBN: 9798337312606
Pages: 300
Publication Date: 30 September 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Bryan Christiansen is an Adjunct Professor of business at Southern New Hampshire University in the USA. He earned his MBA at Capella University and his BS in Marketing at the University of the State of New York (now Excelsior University). Christiansen has worked since 1985 in a wide variety of organizations in the USA and abroad, most notably at Ameriprise Financial and the IBM Corporation. These experiences have permitted him to observe first-hand the types of behavior inherent in firms of different sizes and structures. Fluent in Chinese, Japanese, and Spanish, he has published nearly 50 Reference books on business, cultural studies, economics, higher education, management, psychology, and sociology. Most of his works are Scopus- and/or Web of Science-indexed. John D. Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M Ross School of Business at the University of Michigan (USA), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School's weekend and evening MBA programmes; earlier, he was also Director of Educational Outreach at the University's William Davidson Institute. John also holds an appointment at the University's Center for Russian, East European, & Eurasian Studies, and maintains a Research Fellowship at the William Davidson Institute. John is originally from Canada. He holds a Bachelor of Engineering Science in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (USA), a Doctor of Philosophy in marketing from the University of Cambridge (England), a Doctor of Education from the University of Michigan (USA), and a Doctor of Professional Studies from Middlesex University (England).