Emotional and Experiential Dimensions of Modern Marketing

Rossana Piccolo, Marianna Boero

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English

Business Science Reference
23 October 2025

Psychology: emotions; Behavioural economics; Sales & marketing

Emotional and Experiential Dimensions of Modern Marketing by Rossana Piccolo

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Edited by: Rossana Piccolo, Marianna Boero
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337376165
Pages: 386
Publication Date: 23 October 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Rossana Piccolo is a researcher at the University of Teramo (Italy), Department of Communication Sciences, where she teaches Retail Marketing and Brand Management. She holds a European PhD in Entrepreneurship and Innovation. During PhD, she studied at the University of the West of Scotland (UWS), UK. She conducts research on technological innovation, knowledge management, corporate social responsibility, healthcare management and digital marketing. She is involved in several Peer Review processes for international journals and has participated in numerous international conferences as Key Speaker and Chair. Marianna Boero , PhD, is Associate Professor of Philosophy and Language Theory at the University of Teramo (Italy), Department of Communication Sciences, where she teaches Semiotics, New Media Semiotics and Semiotics of Advertising and Consumption. He mainly deals with text semiotics, semiotics of advertising and consumption, semiotics of culture, socialsemiotics and communication studies, and has published several articles and three scientific monographs on these topics.