Empowering Value Co-Creation in the Digital Era

Bruno Barbosa Sousa, Cláudia Miranda Veloso

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Paperback

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English

IGI Global
23 April 2025

Behavioural economics; E-commerce: business aspects; Sales & marketing

In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic, collaborative process that empowers organizations and consumers. The rise of interconnected technologies, data-driven insights, and digital platforms unlock new avenues for creating shared value. Companies can now engage customers, partners, and competitors in real-time, transforming traditional business models into systems of innovation. Empowering value co-creation fosters an environment where all stakeholders contribute, interact, and obtain mutual benefits, driving sustainable growth, customer satisfaction, and competitive advantage. Empowering Value Co-Creation in the Digital Era explores emerging trends in co-creation in business, highlighting how value co-creation can transform customer relationships in the digital era and digital age. It examines the evolution and trends of digital transformation and its implications in organizations and customer relationship management. This book covers topics such as entrepreneurship, digital technology, and manufacturing, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.

Edited by: Bruno Barbosa Sousa, Cláudia Miranda Veloso
Imprint: IGI Global
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337317434
Pages: 518
Publication Date: 23 April 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Bruno Sousa is Professor Coordinator of Marketing at Polytechnic University of Cavado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Master Program - Tourism Management (IPCA) and Tourism Marketing Master. CiTUR research member. Bruno Sousa has published several chapters at IGI Global over the past 5 years, on topics of marketing, tourism and management. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others. Cláudia Miranda Veloso has a European PhD in Social Sciences - Economics and Management (Very Good Cum Laude), a Master's in Applied Economics from the University of Salamanca (distinguished with the Extraordinary Award) and an undergraduate degree in Management, from ISEG - University of Lisbon. Cláudia is an Associate Professor at the University of Aveiro - Higher School of Technology and Management of the Agueda, where she has lectured several courses in the areas of management (marketing and finance), both at master's and undergraduate levels. Currently, she is an Assistant Professor at University Aberta, where she teaches undergraduate degree and masters in management. She was a Member of the Board of the Centro Hospitalar do Nordeste (ULSNE) and an Advisor to the Portuguese Ministry of Health and is currently an Advisor to the Ministry of Territorial Cohesion - Regional Development. She is a researcher affiliated to GOVCOPP (full researcher) and Centre for Global Studies (collaborator). His current research interests are in Management, Tourism Research, Innovation, Marketing, Corporate and Sustainable Social Responsibility, Finance and Quality of Higher Education. Cláudia participated in 5 international R&D projects and supervised several master's and doctoral students. She has published around 100 publications in peer-reviewed journals, books, book chapters and proceedings, and has several communications at international scientific conferences and was distinguished with 7 scientific awards and other honourable distinctions. She acts as a member of Organizing Committees and several Scientific Committees of International Conferences and has collaborated as a reviewer with some journals.