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Emerging Trends in Food and Agribusiness Marketing

Satish Chandra Pant V. G. Venkatesh Priyanka Panday Gargi Pant Shukla

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English
Business Science Reference
25 October 2024
In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more.
Edited by:   , , , ,
Imprint:   Business Science Reference
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798369367162
Pages:   452
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Satish Chandra Pant is an Associate Professor at DBS Global University, Dehradun, (India). He served the National Institute of Agricultural Marketing, India from 2017 to 2021 in the capacity of Assistant Professor. He is an alumnus of G.B. Pant University of Agriculture and Technology, Pantnagar, Uttarakhand (India), holding a doctorate in Management and Agribusiness Management with more than decades of academic experience. Dr Pant has been connected with several National and International institutions for delivering sessions/various short modules to the agricultural officers, faculty, extension functionaries, farmer producer organizations, cooperatives and PG/UG students in the domain of agricultural marketing. He has published over 10 research articles and presented several research papers in seminars/ conferences/symposium organized by reputed institutions. V. G. Venkatesh is a corporate practitioner/an academic specializing in Supply Chain Management and Logistics domain with versatile experience and background. He is a Certified Supply Chain Professional (CSCP) from APICS-USA and having International industry experience from Honduras, Sri Lanka, USA, Hong Kong and Bangladesh in international supply chain practices. He has over 17 years of experience from Industry and academics. His background is supported by Masters in Manufacturing Management from BITS-Pilani and MFTech from National Institute of Fashion Technology (NIFT), India and a qualified trainer in the commonwealth countries with PGCert Higher Education from NTU (UK) and He is also the visiting faculty for Auckland University of Technology – MBA and Professional master’s programs for operations pathway courses. Professional Associations: Institute of Supply Management (ISM-USA) Chartered Institute of Logistics and Transport (CILT-UK) – Life Time member American Production and Inventory control society (APICS- USA)International Supply Chain Education Alliance (ISCEA). Priyanka Panday has more than 10 years of experience and is currently associated as Senior Assistant Professor with DBS Global University, Dehradun. She has more than 20 publications in national and international journals of repute. She has also published more than 16 cases with Case Center UK. Her expertise includes human resource management, sustainability studies, leadership, and gender studies. Gargi Shukla A prolific trainer and researcher, Dr. Gargi Pant Shukla has presented and published over 25 research papers in places of International repute including IIM Lucknow, IIT Delhi and IIT Roorkee. She is an expert in conducting experiential learning based training & development programs in the area of Financial Inclusion & Planning She is a SEBI certified trainer for imparting Financial Education in different sections of society. She has published her various research papers in ABDC, A &;C Category, Scopus and UGC Care list. Shiba Parhi is an Associate Professor at Adani University, Ahmedabad, India. He holds a doctorate in Business Administration from Aligarh Muslim University, India, with more than two decades of experience in Business Analytics and Decision Science. He has successfully completed two funded research projects under IIM Ahmedabad and has numerous scholarly publications in national and international journals. He has been invited as track chairperson in several national and international conferences.

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