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Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World by Gary Vaynerchuk at Abbey's Bookshop,
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
— —
Gary Vaynerchuk

Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

Gary Vaynerchuk

$37.99

Paperback

Hardback

Forthcoming
Pre-Order now
English
HarperCollins
19 June 2024
E-commerce: business aspects; Entrepreneurship; Sales & marketing
“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

 

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

Understand attention—what it is, where it is, where it’s underpriced, and how to leverage it Produce relevant, strategic content   Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment
By:  
Imprint:   HarperCollins
Country of Publication:   United States
ISBN:   9780063392724
ISBN 10:   0063392720
Pages:   272
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Forthcoming

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

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