AI & U

Reimagine Business

Tracy Sheen

$39.95

Paperback

Forthcoming
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English

Publish Central
28 May 2025

Economics & Business; Business & management; Sales & marketing

AI is no longer a futuristic concept, it is transforming businesses right now. The challenge for business owners isn't whether AI will impact them, but how they will respond. AI & U: Reimagine Business is a practical, no-jargon guide designed to help small and medium-sized businesses harness AI's potential without losing their personal touch. This book demystifies artificial intelligence, providing a step-by-step approach to integrating it into everyday operations‚ without the complexity, hype, or technical overwhelm. Written by award-winning business technology expert Tracy Sheen, this book delivers the REIMAGINE Framework, a structured method for evaluating, implementing, and refining AI tools in a way that enhances, rather than replaces, human relationships. Through real-world case studies and hands-on exercises, Tracy guides business owners through the process of making AI work for them, helping them future-proof their operations while maintaining their brand's authenticity and uniqueness. Unlike books that focus on AI from a corporate or technical perspective, AI & U speaks directly to the everyday business owner‚ consultants, tradies, retailers, and service providers‚ who may feel overwhelmed by the pace of digital transformation. It breaks down AI into simple, actionable strategies, showing business owners how to:
* Identify where AI can deliver quick wins without disrupting what already works
* Streamline daily tasks like customer service, marketing, and operations
* Enhance, rather than replace, human connections with clients and staff
* Future-proof their business and stay competitive in an AI-driven world With AI reshaping industries at an unprecedented pace, businesses that don't adapt risk being left behind. This book is a must-have resource for business owners, entrepreneurs, and industry professionals who want to stay ahead‚ without losing what makes their business unique.

By: Tracy Sheen
Imprint: Publish Central
Country of Publication: Australia
ISBN: 9781923225787
ISBN 10: 1923225782
Pages: 344
Publication Date: 28 May 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Tracy Sheen‚ The Digital Guide - Tracy Sheen is an award-winning author, speaker, and AI strategist dedicated to helping small businesses harness the power of digital tools. With over three decades of experience in telecommunications, marketing, and technology, she has worked with major brands like Telstra, Optus, and Harvey Norman. As the author of The End of Technophobia, which won Australia's Business Book of the Year (2021), Tracy simplifies complex digital concepts, making AI and tech accessible for business owners. She has delivered over 2,000 keynotes and workshops, is a trusted media commentator, and is known for her no-nonsense, engaging approach. Through The Digital Guide, she provides AI coaching, training, and governance solutions, helping businesses future-proof their operations. Whether on stage, on-air, or in a boardroom, Tracy is the go-to expert for businesses looking to cut through the overwhelm and embrace AI with confidence.