Beat the rise! Delivery fees are going up soon. INFO

Close Notification

Your cart does not contain any items

Dealing with consumer uncertainty: Public Relations in the Food Sector by Karin Bergmann at Abbey's Bookshop,
Dealing with consumer uncertainty: Public Relations in the Food Sector
— —
Karin Bergmann

Dealing with consumer uncertainty

Public Relations in the Food Sector

Karin Bergmann

$251.95   $201.58

Paperback

Not in-store but you can order this
How long will it take?
English
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
15 December 2010
Public relations; Food manufacturing & related industries
Series: Gesunde Ernährung Healthy Nutrition
The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.
By:  
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Publication:   Germany
Edition:   Softcover reprint of hardcover 1st ed. 2002
Dimensions:   Height: 235mm,  Width: 155mm,  Spine: 12mm
Weight:   454g
ISBN:   9783642076381
ISBN 10:   3642076386
Series:   Gesunde Ernährung Healthy Nutrition
Pages:   220
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

See Also

Dealing with consumer uncertainty: Public Relations in the Food Sector

Takeaways

Ideas, Strategies and Encouragement...

Marc C Whitt

Hardback

$63.95  $54.26

Not in-store but you can order this

ADD +
Dealing with consumer uncertainty: Public Relations in the Food Sector

The Yoga of Marketing

Balancing Heart, Mind, and Spirit...

Jeanna Valenti

Paperback

$29.95  $27.21

Not in-store but you can order this

ADD +
Dealing with consumer uncertainty: Public Relations in the Food Sector

The Age of Outrage

How to Lead in a Polarized World...

Karthik Ramanna

Hardback

$54.99 

Not in-store but you can order this

ADD +
Dealing with consumer uncertainty: Public Relations in the Food Sector

Creative research communication...

Theory and practice

Clare Wilkinson

Hardback

$299.95  $240.22

Not in-store but you can order this

ADD +
Dealing with consumer uncertainty: Public Relations in the Food Sector

When in Doubt, Make Applesauce!...

Marc C Whitt

Hardback

$60.95  $51.40

Not in-store but you can order this

ADD +
Dealing with consumer uncertainty: Public Relations in the Food Sector

The Complete Copywriter

The Definitive Guide to Marketing...

Alan Barker

Paperback

$45.95 

Not in-store but you can order this

ADD +