When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional

It is my hope, as Marc communicates, that the public relations students and professionals who read this book are encouraged to adopt these habits and embed them in their character. And in doing so, they put them into practice whether they are in the office, at home, or in their communities.- James P. Coll, Ph.D., Chief Communication Officer, The University of Southern Mississippi From communication tactics, networking strategies, and so much more, I truly could not put this book down. A must-read! - Emily A. Fields, M.S., Marketing and Fan Engagement Coordinator, Tennessee For budding public relations practitioners and masters alike, Marc Whitt's distillation of the skills, habits, and characteristics of the PR professional reads like a conversation with a friend and colleague. - Dr. Jami M. Hornbuckle, Assistant Vice President for Content Strategy, 3 Enrollment Marketing This book is a must, for anyone who values taking a broader perspective on communication. In this sense, one would be hard pushed to find a more important book at this time. - Poppy Humphrey, Director of Standards and Accountability, LINK Strategic Partners Marc Whitt has written a mesmerizing guide filled with strategic, down-to-earth, Southern wisdom that should be a must-read for every public relations professional from novice to senior practitioner. - Jared Meade, MPS, APR, CMPRCA, Founder & Principal, Rayne Strategy Group When In Doubt, Make Applesauce! is an essential resource for PR practitioners at any level - from those just graduating from college with their shiny new PR degree to seasoned professionals who have been around the PR block a few times.- Amy Preske, Public Relations Manager, Buffalo Trace Distillery/Sazerac Company In a digital age, when the focus can be too much on the mechanics of content and platform formats, Marc Whitt reminds us that the fundamentals of honest and authentic conversations, relationships, story-telling and brand-building underpin all forms of effective communication. - Sian Rees, Ph.D., Head of School Culture and Communication, Swansea University The anecdotal stories and proverbs Marc uses to describe his journey perfectly summarize why it matters to be a thoughtful communicator, as well as why having deeply rooted ethics system is essential to being a masterful PR professional. - Wesley Robinson, Press Secretary, Pennsylvania Department of Conservation and Natural Resources To be agile and take on every situation openly to provide the necessary counsel as a masterful PR specialist, you must have a foundation of integrity and intellectualism, and the right skills in communication, creativity, and leadership that this book teaches beautifully.- Samantha Stark, Executive Vice President, 160over90 Marc Whitt's new book When In Doubt, Make Applesauce! grabs with a sincere and energetic tone from the very first words, declaring to the reader that they hold in their hands the most valuable professionally inspiring pages of their life. - Manuela Toteva, Ph.D., Marketing Project Manager, Studio SAP and Visiting Lecturer, Institute of Media and Communications, Technical University, Ilmenau, Germany