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Takeaways

Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional

Marc C Whitt

$63.95   $54.26

Hardback

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English
Cherrymoon Media
31 August 2025
Bestselling and award-winning PR practitioner and author Marc C. Whitt returns with his third book, TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional (Cherrymoon Media, 2025).

In his latest work, Whitt explores the vital role nonprofit organizations play in our communities and the world-and why effective, strategic public relations is essential to their success. He dives into topics such as media relations, branding, community engagement, leadership, fundraising and donor relations, digital communication, and ethical decision-making. He examines the growing role of artificial intelligence in nonprofit PR and how it can be used smartly and strategically to maximize impact. Whitt also discusses hiring and developing the right team-because, as every seasoned professional knows, success is never a solo endeavor.

But more than anything, TAKEAWAYS is a book about people. It's about the incredible individuals who make this profession meaningful-our colleagues, mentors, students, and, most importantly, the communities and causes we serve. It's about the lessons we learn from one another, the challenges that refine us, and the joy that comes from doing work that truly matters.

Like his previous books-PR Lessons Learned Along the Way and When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional- TAKEAWAYS is written in a conversational tone. Why? Because Marc Whitt believes that an easygoing, storytelling approach not only provokes thought but also sparks new ideas, rekindles old ones, and encourages professionals at every stage of their careers.

Whether you're just stepping into the world of nonprofit PR, are well into your journey, or are reflecting on a long and fulfilling career, you'll find something valuable within these pages.
By:  
Imprint:   Cherrymoon Media
Dimensions:   Height: 203mm,  Width: 127mm,  Spine: 22mm
Weight:   490g
ISBN:   9798868929175
Pages:   378
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Marc C. Whitt is an award-winning public relations professional, bestselling author, and student-focused educator with four decades of experience in higher education and nonprofit communications. A columnist for Strategic Magazine, a curated platform for global communication industry leaders, Whitt is the author of two #1 Amazon bestsellers, 'When In Doubt, Make Applesauce!' and 'PR Lessons Learned Along the Way, ' both named to BookAuthority's ""100 Best PR Books of All Time"" and recognized with Goody Business Book Awards.He is the recipient of the PRSA East Central District Platinum Award for distinguished service and the James C. Bowling Excellence in Public Relations Award, presented by the University of Kentucky Department of Integrated Strategic Communication and UK Journalism Alumni Association, for a distinguished record of achievement in public relations. He was also recognized by the Eastern Kentucky University Department of Communication with its Distinguished Alumni Award and the university's Golden Apple Award for excellence in teaching. Whitt serves on several nonprofit boards and is recognized as a Social Impact Author for his contributions to public relations thought leadership and PR education.

Reviews for Takeaways: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional

""This book is higher-level learning. What Marc Whitt has provided in this book is a gift to the nonprofit PR professional and to those who have been called to this profession. Every sentence kept me engaged and reminded me often of PR truths."" - Guy Adams, President, Christian Appalachian Project ""'TAKEAWAYS' is a masterclass in purposeful communication. Marc Whitt distills decades of nonprofit PR experience into actionable wisdom that uplifts, empowers, and reminds us why our work matters. A must-read for any professional committed to making a difference through strategic storytelling for the greater good."" - Farzana Baduel, CEO, Curzon PR ""Marc Whitt's pedigree as both a scholar and practitioner gives him a rare authority. He writes with the insight of someone who has been in the trenches, mentoring young leaders, navigating institutional crises, and building authentic relationships across sectors. His guidance on leading with grace, building consensus, and putting people before platforms is both timeless and urgent."" - Joshua Ball, Chief Operating Officer, Shaping Our Appalachian Region (SOAR) ""'TAKEAWAYS' is a relevant deep dive into the vital role PR plays in transformational nonprofit leadership. Whether new to nonprofit leadership or a seasoned pro, this conversational read guides you to architect proactive, purpose-driven strategies that set the foundation for long-term success."" - Alex Carson, Senior National Corporate Relations Lead, American Heart Association ""I hung on every word of Marc Whitt's book 'TAKEAWAYS' and nodded in agreement throughout, thinking of how meaningful this advice will be to those who read it."" - Mike Fulton, Director of Public Affairs & Advocacy, Asher Agency ""With clarity, compassion, and a wealth of experience drawn from decades in the nonprofit and higher education sectors, Marc Whitt has gifted us a book that is both practical and deeply inspiring. TAKEAWAYS is a masterclass in ethical leadership, strategic storytelling, problem-solving, and mission-driven communication."" - Poppy Humphrey, Director of Standards and Accountability, LINK Strategic Partners ""Whether new to the field or a seasoned pro, these stories and takeaways will sharpen your skills, renew your sense of purpose, and remind you why this work matters."" - Jennifer L. Kramer, APR, Senior Manager - Public Relations, Association for Materials Protection and Performance ""'TAKEAWAYS' is the most essential public relations reading I've seen in years - not only for communicators in nonprofit organizations but also any communicator entering the field of strategic communication in general and undertaking that challenging journey of rising through the ranks."" - Mary Beth West, Senior Strategist, Founder of The #PRethics Community ""Marc Whitt's approachable style makes the book feel like a conversation with a trusted mentor, encouraging, insightful, and grounded in experience."" - Laurel Raimondo Martin, PhD, President, Junior Achievement of the Bluegrass, Inc.


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