Cases on Social Media Marketing Engagement Tactics

Name: Cases on Social Media Marketing Engagement Tactics
Price: 459.73 AUD
Availability: OutOfStock
ISBN: 9798337323572

Jorge Remondes

$574.95 $459.73

Hardback

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English

Igi Global Scientific Publishing
12 December 2025

Behavioural economics; E-commerce: business aspects; Sales & marketing; Distributive industries

Summary
Details

Social media transforms the way businesses and organizations connect with audiences, making engagement a central goal of modern marketing strategies. Through targeted content, interactive campaigns, and real-time communication, brands build meaningful relationships with consumers and strengthen their online presence. Examining real-world cases of social media marketing reveals the tactics that drive user interaction, brand loyalty, and market reach across different platforms and industries. Such cases may offer insights into both successful and unsuccessful strategies, highlighting the dynamic and evolving nature of digital engagement. Understanding these practices is essential for marketers effectively navigating the competitive landscape of social media. Cases on Social Media Marketing Engagement Tactics explores how businesses and organizations use various social media marketing tactics to engage audiences, build brand awareness, and drive customer interaction. It examines real-world cases to analyze the effectiveness of different strategies across platforms, highlighting best practices, challenges, and emerging trends in digital engagement. This book covers topics such as brand engagement, consumer behavior, and ethics and law, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

Edited by: Jorge Remondes
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 25mm
Weight: 998g
ISBN: 9798337323572
Pages: 452
Publication Date: 12 December 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active