Brand to Lead is the ultimate blueprint for entrepreneurs, experts, and thought leaders who want to break through the noise, build undeniable authority, and turn their personal brand into a powerful business asset.
In this bold and actionable guide, Alfredo Barulli-a globally recognized PR and branding expert-reveals the real reason some people seem to effortlessly dominate their industries while others remain overlooked, no matter how talented they are. Spoiler: it's not luck, and it's not just hard work. It's visibility.
Drawing on his experience as the founder of 10X Experts Agency and co-founder of the world's largest luxury media group, Barulli shares the proven strategies he's used to help elite entrepreneurs, CEOs, and high-end brands craft magnetic personal brands that command attention and convert influence into income.
Through real-world examples, step-by-step frameworks, and practical insights, Brand to Lead teaches you how to:
Position yourself as a thought leader in your space Craft a compelling personal brand message that cuts through the noise Design a brand identity that builds trust at first glance Leverage PR and media features to accelerate authority Create signature content that turns followers into believers Scale your influence and transform visibility into legacy
This book doesn't just explain why personal branding matters-it gives you the exact playbook to take control of how the world sees you. Whether you're just starting out or ready to level up your impact, Brand to Lead will help you build a reputation so powerful, you'll never have to chase opportunities again-they'll come to you.
If you're ready to go from hidden gem to headline-worthy leader, Brand to Lead is your roadmap.
About the Author Alfredo Barulli is an award-winning publicist and founder of 10X Experts Agency, a leading media firm that helps entrepreneurs, CEOs, and influential personalities get featured in top-tier publications such as Forbes, GQ, Entrepreneur, and more.
Based in Dubai, Alfredo is also a recognized luxury lifestyle and travel influencer with over 1 million followers on Instagram, known for his sharp eye for elegance, storytelling, and visual branding.
He is the owner of Haute Traveling Media Group, a powerful influencer collective of over 124 high-profile content creators, amplifying brand visibility across the luxury and travel space.
With deep expertise in high-impact PR and personal brand elevation, Alfredo transforms thought leaders into globally recognized authorities-strategically positioning them for media, partnerships, and growth.
Brand To Lead is his blueprint for standing out, owning your niche, and becoming the go-to expert in any industry.
