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The Brand New Future: How brands can save the world by Bob Sheard at Abbey's Bookshop,
The Brand New Future: How brands can save the world
— —
Bob Sheard

The Brand New Future

How brands can save the world

Bob Sheard

$32.99

Paperback

Forthcoming
Pre-Order now
English
LID Publishing
15 May 2025
Business ethics; Sales & marketing
Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices.

This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.

AUTHOR: Bob Sheard is the founder of FreshBritain, which for the past 20 years has designed over 200 global brands.
By:  
Imprint:   LID Publishing
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 138mm, 
ISBN:   9781917391283
ISBN 10:   1917391285
Pages:   240
Publication Date:  
Audience:   General/trade ,  Professional and scholarly ,  ELT Advanced ,  Undergraduate
Format:   Paperback
Publisher's Status:   Forthcoming

Bob Sheard is the co-founder of FreshBritain, which for the past 20 years has designed over 200 global brands.

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