All-American Ads of the 80s

Steven Heller, Jim Heimann

$74.99

Hardback

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English

Taschen GmbH
31 October 2022

Industrial: Commercial Art & Design; Advertising

"With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The ""greed is good"" mantra on Wall Street spawned the power-dressing, exercise-obsessed ""Me Generation"" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.

Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of ""I want my MTV"": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!"

By: Steven Heller
Edited by: Jim Heimann
Imprint: Taschen GmbH
Country of Publication: Germany
Edition: Multilingual edition
Dimensions: Height: 255mm, Width: 196mm,
Weight: 2.081kg
ISBN: 9783836588614
ISBN 10: 3836588617
Pages: 640
Publication Date: 31 October 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Reviews for All-American Ads of the 80s

While a great visual record of print advertising of the time, it's also a social history of the products being sold to Reagan's America. * Creative Review *