All-American Ads of the 60s

Steven Heller, Jim Heimann

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Hardback

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English

Taschen GmbH
26 September 2022

Industrial: Commercial Art & Design; Advertising

"With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress-such as tang and instant omelets - ""just add water""-while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a ""wifesaver.""

From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana."

By: Steven Heller
Edited by: Jim Heimann
Imprint: Taschen GmbH
Country of Publication: Germany
Edition: Multilingual edition
Dimensions: Height: 255mm, Width: 196mm,
Weight: 2.081kg
ISBN: 9783836588591
ISBN 10: 3836588595
Pages: 640
Publication Date: 26 September 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Reviews for All-American Ads of the 60s

A rose-tinted trip back to the golden age of advertising. * ShortList * Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment. * The Toronto Star *