Artificial Intelligence, Strategic Communicators and Activism

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Lukasz Swiatek (University of New South Wales, Sydney, Australia) Marina Vujnovic

Artificial Intelligence, Strategic Communicators and Activism

Lukasz Swiatek (University of New South Wales, Sydney, Australia), Marina Vujnovic, Chris Galloway (Massey University, New Zealand) , Dean Kruckeberg (University of North Carolina, Charlotte, USA)

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English

Routledge
09 September 2023

Communication studies; Advertising; Public relations; Artificial intelligence

Series: Global PR Insights

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.

AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication.

Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

By: Lukasz Swiatek (University of New South Wales Sydney Australia), Marina Vujnovic, Chris Galloway (Massey University, New Zealand), Dean Kruckeberg (University of North Carolina, Charlotte, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 300g
ISBN: 9781032348261
ISBN 10: 1032348267
Series: Global PR Insights
Pages: 66
Publication Date: 09 September 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

1 Introduction The Nature of AI Critical Insights in the Existing Scholarship Other Insights in the Existing Scholarship Significance, Research Approach, and Scope Outline of the Book Summary 2 Advocating for AI-Driven Threats Threats to Communities and Relationships Profession-Related Problems The Tech Giants, Government and Democracy Conclusion Summary 3 From Advocates to Activists The Broader Need for Activism in Practice Embracing Activism Urgently Developing Guardrails Conclusion Summary 4 Theory and Practice to Support Activism Strategic Communicators’ Suitability for Critical AI Activism Theory to Support Activism Practice to Support Activism Additional Considerations for Strategic Communicator-Activists Conclusion Summary 5 Beyond Reactive Ethics Unpredictable Contexts for Ethical Questions Ethics and Regulatory Interventions Trust Issues and AI Novel Collaborations to Address Challenges Conclusion Summary 6 Conclusion Forces Pushing Against Critical AI Activism Implications for Policymakers and Organisational Leaders Future Research Directions Summary

Lukasz Swiatek lectures in the School of the Arts and Media at the University of New South Wales in Sydney (Australia). He mainly undertakes research in communication and media studies, higher education, and cultural studies. Marina Vujnovic is a professor in the Department of Communication at Monmouth University in West Long Branch, New Jersey (in the United States). Her work explores intersections between journalism and public relations, looking at issues of participation, activism, transparency, and ethics. Chris Galloway teaches public relations on the Auckland (Aotearoa New Zealand) campus of Massey University. His research encompasses crisis communication, reputation management, and AI applications and their impacts. Dean Kruckeberg (APR, Fellow PRSA) is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte (in the United States). He is the author and co-author of many books, book chapters and articles about public relations, focusing on ethics and global public relations.