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AI, Virtualization, and the Future of Marketing

Recep Yilmaz Bet L Baser

$432.95   $346.70

Hardback

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English
Igi Global Scientific Publishing
19 November 2025
Artificial intelligence (AI) and virtualization revolutionize the future of marketing by redefining how businesses understand, reach, and engage their audiences. AI enables marketers to analyze data, uncover patterns in consumer behavior, and deliver personalized experiences. Through technologies like virtual reality (VR), augmented reality (AR), and digital simulations, virtualization creates immersive, interactive environments that enhance customer interaction and brand storytelling. Together, these innovations shape a new era of marketing that is intelligent, experiential, and customer-centric, where technology supports strategy and drives creative and meaningful connections. AI, Virtualization, and the Future of Marketing explores how AI and virtualization technologies transform marketing strategies, customer engagement, and brand experiences. It examines the ways these innovations enable personalized, immersive, and data-driven marketing in digital and virtual environments. This book covers topics such as behavioral economics, image management, and greenwashing, and is a useful resource for business owners, engineers, marketers, academicians, researchers, and scientists.
Edited by:   ,
Imprint:   Igi Global Scientific Publishing
Dimensions:   Height: 254mm,  Width: 178mm,  Spine: 18mm
Weight:   721g
ISBN:   9798337381428
Pages:   315
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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