The Glory of Giving Everything

The Taylor Swift Business Model

Crystal Haryanto (University of California, Berkeley, CA), Richard Scheffler

$41.95

Hardback

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English

John Wiley & Sons Inc
27 July 2025

Individual composers & musicians, bands & groups; Entrepreneurship; Sales & marketing

Unlock the secrets to business success with the powerhouse strategies of Taylor Swift

In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape.

Packed with timeless lessons, this book outlines how Swift's unique approach to her audience turns fans into avid consumers, making them an integral part of her success. Readers will discover the intricacies of strategic networking and collaboration through a fascinating analysis of Swift's career.

In the book:

Discover how personal branding can be adapted to different markets Learn the importance of viewing customers as stakeholders in your business Explore effective strategies for maximizing viral marketing and merchandising

The Glory of Giving Everything is designed for entrepreneurs, marketers, and fans alike who want to glean insights from one of the most iconic figures in modern entertainment. Whether you're a lifelong Swiftie or new to her world, this book will inspire you to elevate your own business strategies and embrace the artistry of entrepreneurship.

By: Crystal Haryanto (University of California Berkeley CA)
Foreword by: Richard Scheffler
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 158mm, Spine: 25mm
Weight: 431g
ISBN: 9781394331444
ISBN 10: 1394331444
Pages: 240
Publication Date: 27 July 2025
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Hardback
Publisher's Status: Active

CRYSTAL HARYANTO works in economic consulting in San Francisco. She graduated with High Honors from UC Berkeley in 2023 with degrees in economics, cognitive science, and public policy. She was a two-time winner of the Cal Alumni Leadership Award. She founded Artistry, Policy, & Entrepreneurship: Taylor’s Version, a course that received global media coverage, including a televised broadcast on CBS. Crystal’s work as a philanthropist has taken her to Bulgaria, where she taught ballet to Syrian refugee children, and Zambia, where she delivered bicycles to villagers in schools, health clinics, and dairy farms. thegloryofgivingeverything.com