AI Playbook

The Strategic Guide to AI for Marketing and Communications

Joanne Sweeney

$65.95 $56.27

Paperback

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English

Joanne Sweeney
12 September 2025

E-commerce: business aspects; Sales & marketing management; Sales & marketing; Media, information & communication industries; Artificial intelligence

Will you lead or be left behind in the AI era?

From Joanne Sweeney, a globally recognised digital communications authority with over 25 years of experience, comes AI Playbook, the ultimate guide for marketers and communicators navigating the fast-evolving world of artificial intelligence.

This isn't just a book; it's your shortcut to staying relevant and thriving in an industry being transformed by technology. Inside, you'll discover practical strategies to harness the power of AI with purpose and impact. Whether it's crafting better campaigns, mastering ethical AI use, or scaling your efforts while keeping a human touch, this book delivers the frameworks, tools, and insights you need to take control of your future.

Joanne's expertise, honed through years of guiding governments, public sector leaders, and media professionals, gives you a clear roadmap to AI success. With step-by-step guidance on everything from AI leadership to policy creation and prompt engineering, this playbook empowers you to think critically, act boldly, and lead with integrity.

AI isn't just changing marketing, it's rewriting the rules. Whether you're experimenting with AI for the first time or looking to maximise its potential, this essential guide will ensure you're not just keeping up, but staying ahead, and becoming the leader your industry needs. An AI-driven world awaits, lead it with confidence. Let me show you how!

By: Joanne Sweeney
Imprint: Joanne Sweeney
Country of Publication: Ireland
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781916114951
ISBN 10: 1916114954
Pages: 274
Publication Date: 12 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Reviews for AI Playbook: The Strategic Guide to AI for Marketing and Communications

100% engaging. This is one of the most engaging things I've read in years. I've always struggled to read long texts unless they're novels or exceptionally written, but this felt like I was having the kind of deep, honest, curious conversation I'd hope to have with Sweeney at a conference coffee break. Her framing of AI as a tool that requires supervision, like a junior hire, completely resonated. The emphasis on ethics and transparency, especially her idea of ""wearing your AI ethics,"" gave me pause. The section on prompt engineering as a core skill was spot on. The list of tools and prompts in the latter part of the book was genuinely practical. It felt like the kind of cheat sheet every communicator needs right now, and it's rare to find something so immediately applicable in a book that also deals with high-level themes. - Tiago Garcia - Communications Officer, +ATLANTIC CoLAB