Brand New Name

""Brand New Name is a fast, fun, and useful read. If you need a name for your product or company, start here."" Jake Knapp, New York Times bestselling author of Sprint ""Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming."" Gino Wickman, author of Traction and Creator of EOS ""This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative anything that needs a name."" Verne Harnish, founder Entrepreneurs' Organization (EO) and best-selling author of Scaling Up ""Gorgeous and inspiring, this is the quintessential manual for turning a name into something much more powerful: a true brand asset."" Jay Baer, founder of Convince & Convert and co-author of Talk Triggers ""Jeremy Miller's brilliant book will help you solve the biggest problem in marketing today."" Al Ries, co-author of Positioning: The Battle for Your Mind ""Don't try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller's approach is strategically inspired and brilliantly simple."" Denise Lee Yohn, author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies