AI, Machine Learning, and Image Processing in Market Research and Branding

Name: AI, Machine Learning, and Image Processing in Market Research and Branding
Price: 421.42 AUD
Availability: OutOfStock
ISBN: 9798337345062

MD Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani

$526.95 $421.42

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Igi Global Scientific Publishing
20 February 2026

Market research; Artificial intelligence; Image processing

Summary
Details

Artificial Intelligence (AI) are one of the many tools transforming the way market research and branding are conducted by enabling deeper and more accurate insights into consumer behavior. Using advanced algorithms, businesses can analyze vast amounts of structured and unstructured data to uncover patterns that were previously difficult to detect. Image processing allows brands to understand how products and advertisements are visually perceived across different platforms and contexts. Together, these technologies empower organizations to optimize marketing strategies and make data-driven decisions that strengthen brand identity. AI, Machine Learning, and Image Processing in Market Research and Branding explores the technologies drive innovation and data-driven decision-making, helping businesses gain a competitive edge. It examines how AI and ML are shaping marketing, finance, and management decisions. Covering topics such as AI, machine learning, and marketing, this book is an excellent resource for academicians, researchers, industry professionals, entrepreneurs, educators, and graduate students.

Edited by: MD Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 21mm
Weight: 807g
ISBN: 9798337345062
Pages: 400
Publication Date: 20 February 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active