Local Branding Blueprint: A Strategic Guide to Increasing Visibility, Trust & Market Authority

— —

Matthew Scott Trueblood

Local Branding Blueprint

A Strategic Guide to Increasing Visibility, Trust & Market Authority

Matthew Scott Trueblood

$61.95 $55.45

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Bvm Publishing
17 November 2025

E-commerce: business aspects; Sales & marketing; Market research

Studying Coca-Cola, Nike, Microsoft, Apple, Starbucks, and McDonald's can teach you plenty about branding principles. But trying to copy them in a local market? That's a one-way ticket to a costly ""learning experience"". Big brands have deep pockets, global reach, and armies of marketers. Local business owners have focus, community ties, and the ability to connect directly with your audience in a way they can't...in a very personal, relationship-centric way.

Why branding? Marketing and advertising often carry a negative reputation-pushy, salesy, deceptive, and impersonal. While marketing and advertising are core components of branding, branding itself is fundamentally different. Branding is the heart of your business made visible. It's about creating relationships, not just transactions. And in a local market, those relationships become your currency. It's the currency of connection...with the consumer, individually, as well as collectively on Main Street, and possibly beyond. Branding forces you to stand for something...and something good...something positive. It speaks to the very heart of what business is supposed to be about: Relationship.

Branding is about connection, about how people remember you and what you stand for. It's about building something lasting that people can count on, even when the rest of life feels unpredictable. Whether you're a corporate leader, startup founder, or marketing beginner, this book will help you clarify your message, strengthen your visual identity, and build brand equity in a crowded market.

At BrandVision Marketing, we've spent decades helping organizations position themselves for impact and profitability. Branding isn't about logos, taglines, and color schemes alone-it's about strategy, trust, and relevance. And when done right, it's the single most powerful tool in your business arsenal.

Why?

Because a finely tuned brand identity gives consumers a trusted 'go-to' in the decision-making process. Decisions become easy and routine. And let's face it: Consumers love that! As will you when your brand emerges front and center as the beneficiary of those loyal decisions.

By: Matthew Scott Trueblood
Imprint: Bvm Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 10mm
Weight: 263g
ISBN: 9780984066520
ISBN 10: 0984066527
Pages: 192
Publication Date: 17 November 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Scott Trueblood is the Founder and Owner of BrandVision Marketing, a full-service marketing agency focused on the creation of implementation of strategic, brand-focused marketing plans. Since 1993, Trueblood has worked in partnership with clients to build successfully profitable brands in numerous categories, including Legal, Financial, Insurance, Retail, and more. A University of Tennessee graduate, Trueblood assesses a client's current market position and then implements a three-step process in order to create a distinctive and relevant brand that will accomplish their sought-after goals within their budget.