Advertising Myths

The Strange Half-Lives of Images and Commodities

Anne Cronin

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English

Routledge
30 October 2003

Cultural studies; Media studies; Advertising; Advertising industry

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

By: Anne Cronin
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 6mm
Weight: 310g
ISBN: 9780415281744
ISBN 10: 0415281741
Pages: 168
Publication Date: 30 October 2003
Audience: College/higher education , Professional and scholarly , College/higher education , Primary , A / AS level
Format: Paperback
Publisher's Status: Active

List of plates Acknowledgements List of abbreviations Introduction 1. Images, commodities and compulsions: consumption controversies of the nineteenth century 2. Advertising as site of contestation: criticisms, controversy and regulation 3. Advertising agencies: commercial reproduction and the management of belief 4. Animating images: advertisements, texts, commodities 5. Advertising reconsidered Notes Bibliography Index

Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).