Get Rich or Lie Trying

Ambition and Deceit in the New Influencer Economy

Symeon Brown

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English

Atlantic Books
17 May 2022

Society & Social Sciences; Media studies; Sociology: work & labour

Being an influencer is now the top future career choice for children. What if you could spend your life adored by fans, receiving freebies and countless riches. What if you could bypass the worst job market for generations?

But as Symeon Brown explores in this searing expose, the reality is much more murky. From YouTube pranksters in LA to Brazilian butt lifts, from pornographers on OnlyFans to fraudulent cryptocurrency schemes, these are the stories that lurk behind the filtered selfies and gleaming smiles.

Exposing the fraud, exploitation, misogyny and environmental destruction at the core of the influencer economy, Get Rich or Lie Trying asks if our online race for fame and riches is costing us too much. A revealing window onto a broken financial model that often resembles a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.

'A compelling read. It had my whole household talking!' - Reni Eddo Lodge, bestselling author of Why I'm No Longer Talking to White People About Race

By: Symeon Brown
Imprint: Atlantic Books
Country of Publication: United Kingdom
Edition: Export/Airside
Dimensions: Height: 225mm, Width: 148mm, Spine: 22mm
Weight: 343g
ISBN: 9781838950286
ISBN 10: 1838950281
Pages: 304
Publication Date: 17 May 2022
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Out of Print

1: The Unicorn in Polyester 2: Under the Knife 3: Find Some Fans 4: Smile (or Fight), You're on Camera 5: Work From Home: Ask Me How 6: The Art of the Hack 7: Outsider Trading 8: Black Lives Matter, Here's My Ca$h App 9: We Are All Influencers Now

Symeon Brown is a reporter and journalist at Channel 4 News. He was shortlisted for an Orwell Prize in 2019 and shortlisted at the 2018 British Journalism Awards. He has written for a range of publications including Vice, Guardian, Huffington Post, CNN, New Statesman and The Voice.

Reviews for Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy

A compelling read. It had my whole household talking! * Reni Eddo Lodge, bestselling author of Why I'm No Longer Talking to White People About Race * Symeon Brown is one of Britain's foremost thinkers. * Yomi Adegoke, Author of Slay In Your Lane and Vogue Columnist * A monumental and overdue interrogation of the winners and losers of modern influencer and hustle culture. It is rigorously researched and written with both sincerity and a great deal of empathy. * Jason Okundaye, Writer & Columnist * Highly original and thoroughly entertaining. A deliciously well written deep dive into the smoke and mirror filled multi-billion-dollar world of influencer culture and 'business'. * Nels Abbey, author of Think Like A White Man *