Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
By:
Anne Cronin Imprint: Routledge Country of Publication: United Kingdom Edition: annotated edition Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 12mm
Weight: 294g ISBN:9780415281737 ISBN 10: 0415281733 Pages: 168 Publication Date:30 October 2003 Audience:
College/higher education
,
Professional and scholarly
,
Professional & Vocational
,
Primary
,
A / AS level
Format:Hardback Publisher's Status: Active
Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).