Trust Me, I'm Lying

Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice. -- Publishers Weekly This book will make online media giants very, very uncomfortable. -- Drew Curtis, founder, Fark.com Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America. -- Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft [Like] Upton Sinclair on the blogosphere. -- Tyler Cowen, MarginalRevolution.com, author of Average Is Over Ryan Holiday is the internet's sociopathic id. -- Dan Mitchell, SF Weekly Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world. -- Chase Jarvis, founder and CEO, CreativeLive Ryan has a truly unique perspective on the seedy underbelly of digital culture. -- Matt Mason, former director of marketing, BitTorrent While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I'm Lying provides valuable food for thought regarding how we receive-- and perceive-- information. -- New York Post Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of. --Tim Ferriss, author of The 4-Hour Workweek Essential reading. --Andrew Keen Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America. -- Edward Jay Epstein, author of The Big Picture The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. --Tucker Max Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone. --Dov Charney, CEO and founder, American Apparel Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality. --Kirkus Reviews His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice. --Publishers Weekly While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... Trust Me, I'm Lying provides valuable food for thought regarding how we receive -- and perceive -- information. --New York Post This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling. --Gillian Tett, Financial Times