15% OFF GIFT VOUCHERS! SHOW ME

Close Notification

Your cart does not contain any items

Killing Giants

10 Strategies To Topple The Goliath In Your Industry

Stephen Denny

$39.99

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Penguin
09 June 2011
How to do the impossible and take on the biggest companies in your industry

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.

Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
By:  
Imprint:   Penguin
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 153mm,  Spine: 20mm
Weight:   350g
ISBN:   9780241953686
ISBN 10:   0241953685
Pages:   256
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Stephen Denny is the president of Denny Marketing, a consulting firm in the Bay Area. He spent over twenty years as a senior manager at premiere brands including Sony. He is a frequent contributing editor to The Daily Fix and Marketing Profs, and authors the marketing blog, Note to CMO.

Reviews for Killing Giants: 10 Strategies To Topple The Goliath In Your Industry

For start-up entrepreneurs, cash-strapped strategists, and other Davids armed only with their wits Marty Neumeier, author of Zag If you want to take on the big boys and win, this is required reading Michael Port, author of The Think Big Manifesto [Will] give you the stones to take out the Goliath in your industry Roger von Oech, author of the Creative Whack Pack I almost ran out of ink underlining all the great thinking, insights, and stories Eric Ryan, co-founder, Method


See Also