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Sales Mastery

The Playbook for Phone Sales Closers

Michael G Williams

$65.95   $59.80

Paperback

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English
Sales Mastery HQ
06 February 2026
Series: Sales Mastery
The difference between an average income and an elite income in phone sales isn't talent. It's structure, mindset, and execution.

This is a no-fluff, actionable playbook built for the call floor, not the bookshelf. While this playbook is built for phone sales, the frameworks, mindset strategies, and objection handling techniques inside apply to any sales professional, whether you're closing deals on the phone, in person, or over video.

If you're tired of chasing quotas, losing deals to objections, and burning out from inconsistent income, this book will change how you sell.

Most sales books are motivational stories. This is a tactical field guide.

For call center managers and sales directors: This is the training manual your team has been missing. Forward-thinking organizations are making Sales Mastery standard-issue for onboarding new reps and re-training veteran closers.

Inside, you'll master the four critical pillars that separate elite closers from everyone else: The Mindset Grind, The Consistency Trap, The Objection Wall, and The AI Gap.

Who This Book Is For: Individual reps who need structure and confidence, experienced closers stuck in performance plateaus, and sales managers who need scalable training tools.

Written by Michael G. Williams, a Global Sales Executive who has scaled phone sales revenue by 268%, grown company EBITDA by 65%, trained hundreds of reps, and built inside sales teams across 19 states.

This is the go-to training manual for phone sales professionals and the teams that lead them.
By:  
Imprint:   Sales Mastery HQ
Volume:   1
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 11mm
Weight:   277g
ISBN:   9798994431306
Series:   Sales Mastery
Pages:   202
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Michael G. Williams is a Global Sales Executive with over 35 years of experience scaling B2C, D2C, and B2B sales organizations. He has driven company valuations from $25M to $250M+, scaled phone sales by 268%, and trained hundreds of sales representatives. Williams founded MASA University, a sales training program that improved rep performance by 35%. He holds multiple AI for Sales certifications and is a licensed Florida 2-15 Health & Life agent. He is the founder of Sales Mastery HQ.

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