We Are All Weird

The Rise of Tribes and the End of Normal

Seth Godin

$24.99

Paperback

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English

Penguin Books Ltd
01 December 2015

Sales & marketing

Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched

For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.

In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.

By: Seth Godin
Imprint: Penguin Books Ltd
Country of Publication: United Kingdom
Dimensions: Height: 180mm, Width: 130mm, Spine: 10mm
Weight: 79g
ISBN: 9780241209011
ISBN 10: 0241209013
Pages: 112
Publication Date: 01 December 2015
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

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We Are All Weird

The Rise of Tribes and the End of Normal

Seth Godin

$24.99

Paperback

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