Winning the Global TV News Game

Johnston Carla Brooks

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English

Routledge
04 June 2025

Television; TV & society; Media, information & communication industries

Series: Routledge Library Editions: Broadcasting

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

By: Johnston Carla Brooks
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032607771
ISBN 10: 1032607777
Series: Routledge Library Editions: Broadcasting
Pages: 340
Publication Date: 04 June 2025
Audience: Adult education , Tertiary & Higher Education
Format: Paperback
Publisher's Status: Forthcoming

Part 1. The Game and Its Players 1. How the Game is Played 2. The Global Television News Agencies 3. Global TV News Broadcasters 4. The Consumers of Global TV News Part 2. The Game Board 5. Introduction 6. The Americas 7. Europe, the Middle East and Africa 8. Asia and the Pacific Part 3. Playing to Win 9. News Programs: Where Industry and Consumers Meet 10. Winning: Getting Your Money’s Worth