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Research Methods for Media and Communication by Niranjala Weerakkody (, Associate Professor at Deakin University) at Abbey's Bookshop,
Research Methods for Media and Communication
— —
Niranjala Weerakkody (, Associate Professor at Deakin University)

Research Methods for Media and Communication

Niranjala Weerakkody (, Associate Professor at Deakin University)

$89.95

Paperback

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English
OUP Australia and New Zealand
21 September 2015
E-commerce: business aspects; Media, information & communication industries
Research Methods in Media and Communication, second edition, is a comprehensive and user-friendly introduction to media and communications research. The book explores the various aspects and processes related to carrying out research, and introduces the quantitative and qualitative data collection methods as applied to media studies, journalism and public relations. It guides students through the entire process of carrying out an original research project, from the idea generation stage to the submission of research findings as a report or journal article.NEW TO THIS EDITIONNew chapter ‘Experiments’ explores the area of experimental research and how it can be effectively applied in media and communication researchOnline research now included in discussing the application of each data collection method in journalism, media and communication and public relationsUpdated case studies and examples throughoutA glossary with key research terms
By:  
Imprint:   OUP Australia and New Zealand
Country of Publication:   Australia
Edition:   2nd Revised edition
Dimensions:   Height: 249mm,  Width: 205mm,  Spine: 19mm
Weight:   774g
ISBN:   9780195588033
ISBN 10:   0195588037
Pages:   320
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

Niranjala Weerakkody, Associate Professor in Media and Communication, Course Director, Faculty of Arts and Education, School of Communication and Creative Arts, Deakin University.

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