Winning the Global TV News Game

Johnston Carla Brooks

$221

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
22 December 2023

Television; TV & society; Media, information & communication industries

Series: Routledge Library Editions: Broadcasting

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

By: Johnston Carla Brooks
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 793g
ISBN: 9781032607757
ISBN 10: 1032607750
Series: Routledge Library Editions: Broadcasting
Pages: 340
Publication Date: 22 December 2023
Audience: Adult education , College/higher education , Adult education , Tertiary & Higher Education , Primary
Format: Hardback
Publisher's Status: Active

Part 1. The Game and Its Players 1. How the Game is Played 2. The Global Television News Agencies 3. Global TV News Broadcasters 4. The Consumers of Global TV News Part 2. The Game Board 5. Introduction 6. The Americas 7. Europe, the Middle East and Africa 8. Asia and the Pacific Part 3. Playing to Win 9. News Programs: Where Industry and Consumers Meet 10. Winning: Getting Your Money’s Worth

Carla Brooks Johnston