Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
By:
Johnston Carla Brooks Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 453g ISBN:9781032607757 ISBN 10: 1032607750 Series:Routledge Library Editions: Broadcasting Pages: 340 Publication Date:22 December 2023 Audience:
Adult education
,
College/higher education
,
Adult education
,
Tertiary & Higher Education
,
Primary
Format:Hardback Publisher's Status: Active