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Why We Buy

Underhill

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Paperback

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Simon & Schuster
30 December 2008
Social & cultural anthropology; Behavioural theory (Behaviourism); Social, group or collective psychology; Economics & Business; Business strategy; Sales & marketing; Market research
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets. This enlightening edition includes new information on:

-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
By:   Underhill
Imprint:   Simon & Schuster
Country of Publication:   United States
Dimensions:   Height: 214mm,  Width: 140mm,  Spine: 20mm
Weight:   284g
ISBN:   9781416595243
ISBN 10:   1416595244
Pages:   306
Publication Date:   30 December 2008
Audience:   College/higher education ,  Professional and scholarly ,  Professional and scholarly ,  A / AS level ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active

Reviews for Why We Buy

At last, here is a book that gives this underrated skill the respect it deserves. -- The New York Times


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