Consumer Decision-Making Processes in Higher Education

Name: Consumer Decision-Making Processes in Higher Education
Price: 275.85 AUD
Availability: OutOfStock
ISBN: 9798337314990

Omololu Michael Fagbadebo, Martin Mulunda Kabange, John Weirstrass Muteba Mwamba

$344.95 $275.85

Hardback

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English

Igi Global Scientific Publishing
30 January 2026

Higher & further education, tertiary education; Behavioural economics; Management decision making

Summary
Details

Decision-making in higher education is a complex process shaped by a dynamic mix of psychological, social, economic, and institutional factors. As competition among institutions intensifies globally, understanding what drives students and other stakeholders to choose specific universities or programs becomes increasingly vital. Factors such as aspirations, cultural influences, cost, perceived value, and institutional reputation significantly impact these choices. Additionally, the growing influence of digital technologies has transformed how information is accessed and evaluated. Gaining deeper insight into these decision-making drivers helps institutions better serve prospective students and adapt to an evolving educational landscape. Consumer Decision-Making Processes in Higher Education comprehensively analyzes the decision-making processes in selecting higher education institutions, programs, and services. It explores how these institutions can strategically position themselves to meet stakeholders' evolving needs and expectations. Covering topics such as brand attachment, institutional reputation, and tuition costs, this book is an excellent resource for academicians, researchers, policymakers, government officials, and more.

Edited by: Omololu Michael Fagbadebo, Martin Mulunda Kabange, John Weirstrass Muteba Mwamba
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 24mm
Weight: 953g
ISBN: 9798337314990
Pages: 350
Publication Date: 30 January 2026
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active