Why By Design: A Guide to Digital Transformation & Organizational Change for Proactive Professionals

— —

Vanessa M J Kornborg

Why By Design

Name: Why By Design
Price: 29.22 AUD
Availability: OutOfStock
ISBN: 9781069619143

A Guide to Digital Transformation & Organizational Change for Proactive Professionals

Vanessa M J Kornborg

$32.95 $29.22

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Digital 8 Mindset Group Inc.
21 April 2026

Management & management techniques; Organisational theory & behaviour; Computing: general

You arrive at the gates of a sprawling estate with blueprints that served you well in the past, yet the modernized structure requires a different approach. Why By Design provides an intellectual framework for professionals seeking to navigate the complexities of digital transformation and organizational change.

This is not a technical manual; it is a story. You enter a 12-day residency where each chapter represents a day of immersive learning. Guided by Vanessa M.J. Kornborg, you explore how to align human potential with technological progress. This work uniquely bridges the gap between cognitive science, strategic management, and information technology. Through systems thinking and a digital mindset, you learn to view your organization as a living entity rather than a cold machine.

THE ARCHITECTURAL FOUNDATIONThe residency begins by examining the structural integrity of your environment to refine your strategic approach:

- The Unmade Bed: A foundational ritual for managing legacy chaos and preparing for advanced tools.

- The Home Inspection Report: A capability maturity framework to measure stability and readiness.

- The Digital Wine Cellar: A strategic approach to data curation, transforming the big data storm into a refined asset.

- Digital Intuition(TM) An original capability that blends human experience with digital capability for operational excellence.

- The Rewire: An exploration of the six stages of professional transition during digital transformation.

- The Ethical Greenhouse: A dedicated environment for cultivating responsible AI ethics and value-sensitive design.

- The AA Matrix(TM) An original framework to establish a clear path for artificial intelligence adoption.

THE FUNCTIONAL GROUNDSGain technical literacy without the burden of jargon, moving through the functional heart of the estate:

- The Kinetic Kitchen: Transform static workflows into a dynamic orchestration of operational design.

- The Art of the Host: Shift from simple service to the warm anticipation of customer needs.

- The Logistics of Wisdom: Convert daily information noise into high-velocity telemetry for improvement.

- The Neighborly Expansion: Plan your opening to a thriving ecosystem of digital partnerships.

- The Fortified Estate: Build a structure of antifragility that grows stronger through the pressures of change.

A GUIDE FOR EVERY PROFESSIONALThis guide provides a specific advantage for building a future-ready workforce:

- Seasoned Leaders: Discover strategies for building an adaptive culture that survives shifting environments.

- Adaptive Managers: Learn to foster team cohesion and translate high-level strategy into daily execution.

- Individual Employees: Identify your unique human advantage in a world of increasing automation.

The estate is filled with professional wit and observations on the quirks of modern office life. It reminds us that the most advanced security system is often defeated by a password on a sticky note. Stepping through change is a human achievement.

You leave the sanctuary with a fresh perspective and the foundational frameworks to better navigate your organization's digital evolution. This work includes an extensive bibliography, foundational diagrams, and an online space for perpetual improvement. You are invited to step inside and begin the residency.

By: Vanessa M J Kornborg
Imprint: Digital 8 Mindset Group Inc.
Dimensions: Height: 229mm, Width: 152mm, Spine: 12mm
Weight: 290g
ISBN: 9781069619143
ISBN 10: 1069619140
Pages: 212
Publication Date: 21 April 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Vanessa M.J. Kornborg is a systems architect of human potential. With three decades of experience at the intersection of technological shift and organizational development, she has dedicated her career to helping professionals navigate the noise of the digital age to find the signal of enduring success.Vanessa's work is rooted in extensive global fieldwork, having personally trained more than 12,000 leaders, managers, and professionals navigating the visceral friction of digital transformation and organizational development. Her system architect approach builds upon her technical expertise to address the underlying logic of how people and systems flourish together. As an author and strategist, Vanessa is committed to laying the foundations for a future where technology acts as a responsive nervous system rather than a burden. Her mission is to equip individuals with the digital DNA needed to move from reactive survival to a state of synchronized proactive evolution. www.VanessaKornborg.com www.SunriseByDesign.com