The Unsell

“Every salesperson looking to improve their results, build an irreplaceable skill set, and make more money should read this book.” —Kris Rudeegraap, CEO and cofounder of Sendoso  “In a sea of sales books focused on either high-level advice or strict sales methodologies, Tuso strikes the right balance by providing real-life experiences for credibility and pairing them with practical cheat sheets any salesperson would benefit from as soon as they manage to put down his book. Since Crafting the Sale is written for the present-day salesperson, Tuso dedicates the final chapters to self-care tactics that help you avoid burnout and neglect of non-work priorities, a welcomed focus area for the current generation of salespeople.” —Udi Ledergor, chief evangelist at Gong  “Michael says, ‘Buying shouldn’t be painful’—and honestly the clarity of that thought was enough to keep me reading and wondering where he would take me next. Having ideas on modern selling is one thing; communicating them like a master storyteller is another. Much like old-school sales tactics need updating, so too do old-school textbook-style sales books. This is a book on sales that lets you in on the pulse of modern selling.” —Scott Leese, founder of Scott Leese Consulting, bestselling author of Addicted to the Process and More Than a Number  “Crafting the Sale is essential for adventurous salespeople aiming to reach their full potential in their sales careers.” —Elric Legloire, cofounder of SDR Game