Welcome to our new site MORE INFO

Close Notification

Your cart does not contain any items

Typography and Motion Graphics: The 'Reading-Image'

Michael Betancourt (Savannah College of Art and Design, USA)

$94.99

Hardback

We can order this in for you
How long will it take?

QTY:

Routledge
29 November 2018
Other graphic art forms; Industrial: Commercial Art & Design; Film, TV & Radio; Media studies; Graphical & digital media applications
In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the `reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences-including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)-Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.
By:   Michael Betancourt (Savannah College of Art and Design USA)
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 140mm, 
Weight:   376g
ISBN:   9780367029289
ISBN 10:   0367029286
Series:   Routledge Studies in Media Theory and Practice
Pages:   148
Publication Date:   29 November 2018
Audience:   College/higher education ,  Further / Higher Education ,  A / AS level
Format:   Hardback
Publisher's Status:   Active
List of Figures Acknowledgments Motion Typography A History of Formalist Approaches Legibility The Technical Lineage Typography and Titling The `Reading-Image' Kinetic Action Graphic Expression Chronic Progression Conclusions Motion versus Static Design Reading / Discourse The Role of Kinesis Constraints on Semiosis Index

Michael Betancourt is a research artist/theorist concerned with digital technology and capitalist ideology. His writing has been translated into Chinese, French, German, Greek, Italian, Persian, Portuguese, and Spanish, and published in journals such as The Atlantic, Make Magazine, CTheory, and Leonardo. He is the author of The ____________ Manifesto, and books such as The History of Motion Graphics, and The Critique of Digital Capitalism, as well as three books on the semiotics of motion graphics: Semiotics and Title Sequences, Synchronization and Title Sequences, and Title Sequences as Paratexts. These publications complement his movies, which have screened internationally at the Black Maria Film Festival, Art Basel Miami Beach, Contemporary Art Ruhr, Athens Video Art Festival, Festival des Cinemas Differents de Paris, Anthology Film Archives, Millennium Film Workshop, the San Francisco Cinematheque's Crossroads, and Experiments in Cinema, among many others.

See Also

Open Space New Media Documentary:...

Patricia R. Zimmermann (Ithaca College,...

Hardback

Creating Dialogue for TV: Screenwriters...

Monika Bednarek (The University...

Hardback

Semiotics and Title Sequences: Text-Image...

Michael Betancourt (Savannah College...

Hardback

Synchronization and Title Sequences:...

Michael Betancourt (Savannah College...

Hardback

The Screenwriters Taxonomy: A Roadmap...

Eric R. Williams (Ohio University,...

Hardback