Trust Management in the Chinese E-Commerce Market: Based on the Perspective of the Adverse Selection

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Yong Pan

Trust Management in the Chinese E-Commerce Market

Based on the Perspective of the Adverse Selection

Yong Pan

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English

Springer Nature
07 June 2024

E-commerce: business aspects; Business applications

Series: Advanced Studies in E-Commerce

Based on the classic adverse selection model, this book sets up the cyber “lemons” market model and analyzes the basic rule of asymmetric information. This book focuses on the topics as following: Is there “lemons” in e-commerce market? What rule do the cyber “lemons” characterize? How to build the cyber “lemon” market model? What is the particularity of adverse selection in cyber markets? What is more, how to eliminate or avoid the cyber “lemons” in Chinse e-commerce market?

This book aims to provide the accumulation for e-commerce research and support decision-making for management in Chinese e-commerce markets, and suggests trust management solutions to eliminate or decrease the cyber ‘lemons’. Through this book, it helps readers understand the ideas and effective methods of trust management in the Chinse e-commerce market, while deepening the reverse selection model and theory.

By: Yong Pan
Imprint: Springer Nature
Country of Publication: Singapore
Edition: 2024 ed.
Dimensions: Height: 235mm, Width: 155mm,
ISBN: 9789819711147
ISBN 10: 9819711142
Series: Advanced Studies in E-Commerce
Pages: 167
Publication Date: 07 June 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Dr.Yong Pan is a Professor of E-Commerce and Dean of School of E-Commerce and Logistics Management, Henan University of Economics and Law. He received his PhD in 2004 from the School of Business, Remin University of China. He is the committee member of E-commerce Teaching Steering Committee of the Ministry of Education in China. He is the Vice President of China Information Economics Society. He visited and worked at University of Minnesota and Waseda University. He is a member of the International Society for the Systems Sciences and standing member of Council of China Academic for Information Economics. His areas of research interests include e-commerce and e-marketing.