Trend Management

How to Effectively Use Trend-Knowledge in Your Company

Jörg Blechschmidt

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Paperback

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English

Springer-Verlag Berlin and Heidelberg GmbH & Co. K
31 January 2023

Business & management; Business strategy; Business innovation; Sales & marketing; Market research

Series: Business Guides on the Go

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

By: Jörg Blechschmidt
Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Publication: Germany
Edition: 1st ed. 2022
Dimensions: Height: 210mm, Width: 148mm,
Weight: 178g
ISBN: 9783662647059
ISBN 10: 3662647052
Series: Business Guides on the Go
Pages: 116
Publication Date: 31 January 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Jörg Blechschmidt introduced systematic trend management at DB Systel GmbH, the IT subsidiary of Deutsche Bahn (Germany), and now leads its Digital Foresight team. He is a specialist on topics around trends and trend methodology and also coaches companies in setting up their own trend management.